Is the market really dead?

 

Or are you just missing a trick?

According to a recent chat with a recruiter, the market is dead.

How do you know? I asked – “The phone’s stopped ringing”…..

Have you tried calling people instead? “No – we’ve not done that for a few years”…

Err… OK.

My take on making phone calls… All calls with customers and prospects give you an opportunity to establish their needs, enabling you to tweak everything else you do to position your service. Email marketing, social selling, events etc are all essential to building your brand. Yet, we seem to have forgotten the value of a simple phone call. I guarantee that if you’re not engaging with prospects, you’ll not sell anything – the phone works. In recent years, by talking to prospects and customers, we’ve introduced an array of tools to our software. These include online timesheets, Office 365 integration, e-signing tools, passive candidate searching like no other, phone apps, candidate engagement apps and Voyager Business Intelligence. By understanding a recruiters needs, we’ve managed to exceed expectations and ensure growth. I can almost always credit a client relationship to an initial call.

Perhaps fewer recruiters should be reading this, and making more calls to their candidates and clients. Or perhaps you’re expecting them to call you?

If you’re in need of some inspiration, why not check out our blog ‘7 Tips to Recruiter Cold Calling’.

This article was written by Paul Thompson, sales and marketing director at Voyager Software.