As the recruitment industry prepares to emerge from the pandemic, how can agencies use technology to deliver a better recruiting experience for candidates and clients and keep rivals at arm’s length?
In any highly competitive market sector, it’s the details that make the difference.
An extra gesture of support for a client can lock in a relationship that last years. A glint of insight can swing a pitch meeting and land a deal that changes the shape of a company’s bottom line.
Along with customer service and salesmanship, technology also has a big role to play in helping agencies win market share from competitors.
By following three simple steps, recruitment and staffing businesses can use software to build game-changing commercial advantages that drive business growth to new levels.
Deliver a great service by having your data at your fingertips
Learning to use the data in technology systems to improve client and candidate experience is an important step on the learning curve from ‘average’ to ‘excellent’ in agency service levels.
The best software platforms link thousands of data points together in an accessible format, helping recruiters to see trends and derive insight that benefit them, their customers and their candidates.
Whether it’s performance history stats (time to fill, activity ratios or deal completion rates) to support new business development pitches or employment patterns (arming applicants with insights about recent hiring trends from placed candidate data), stories within tech applications enhance the service agencies can provide to their customers by enriching the value they add to the process.
Choose a system that all staff use and love
To unlock the benefits of any technology platform, users have to be engaged.
That doesn’t mean grudgingly back-filling gaps in CRM data in ‘admin binges’ every couple of weeks (or months!), it means enjoying and seeing value from using a system on a daily basis.
Good things flow from here – users work off a platform that stays up to date, reducing lag and accelerating internal operations.
Sales staff pitch with better context and insight, while delivery teams match talent with roles faster and support candidates through recruitment processes with stronger guidance.
When the pieces are put together, the business performs better and everyone shares in the rewards.
The key to engagement is picking a system that works intuitively for teams, helping them do their daily work faster without having to build or learn new workflows to accommodate the technology.
Once recruiters see value from using their tools (through increased placements, incentive pay or streamlined admin), there’ll be no looking back!
Confidence sells – be confident in your system and technology partner
Agencies who are on the front foot have a confidence in the way they operate that permeates their entire business.
From management effectively inspiring and motivating teams through to recruiters adding extra zeal to their sales efforts, a company with a positive mindset functions more smoothly and delivers better results.
Confidence in an agency’s underlying technology platform is a big piece of the challenge – it’s the hub where all customer, candidate, sales and operational data link together.
Without a system that teams know and trust, agency activity quickly becomes disjointed and falters in its momentum.
Just is important is the team behind the tech – software is only as good as its deployment and support, and a responsive, committed technology partner is a vital ingredient in the mix.
Voyager Infinity and Voyager Mid-Office are software solutions that make Recruiters’ lives easier. Voyager Infinity is a CRM used by thousands of recruiters globally to source, nurture and maintain the relationships with their clients and candidates, and Mid-Office manages the entire Pay and Bill process (IR35 ready).