£250K (1st year earning -Tax Free)  Recruitment jobs announced by Mythco Ltd.

What is the aim of your attention grabbing advert?

1.    To burst your inbox?
2.    To attract anyone that can click ‘send’?
3.    To attract a professional response from quality applicants?

Many agencies complain about the poor quality of applicants and the increasing volume of CV’s hitting their inbox - and for good reason – but what can be done to address this tsunami of CVs in your inbox?

I think my trusted Recuriter friend hit the nail on the head yesterday when chatting over a coffee. He claimed that a poorly written advert on a well known job-board can attract ‘a CV a minute’, compared to a professionally written, and no doubt more detailed version, attracting only attract one a day!

It would seem that in the rush to publish the advert the focus has been lost on the quality of the copy writing.  When a full page advert in the Times used to cost £20,000 you’d be sure to think deeply about the audience, the copy and the details – no spelllling miss-teaks for sure.

When the first three hours of your day is dealing with a tsunami of CV’s, did your inability to write ‘good copy’ add to the problem?

Have some Recruiters forgotten that the advert you’ve written for your client is also an advert for your professionalism?



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